An Ironman is more than just a race. It's a commitment. You can't just wake up one day and run one.
We are targeting veteran Ironman athletes who already know the struggle of training, but keep coming back.
These athletes know you don't just do it, you earn it.
These will be large-scale, wheat-pasted posters that will be put up by street teams around cities that have many registered Ironman athletes.
Bandage box mailer
Sent out upon registration for the race.
MEMBERSHIP TO EXCLUSIVE POP-UP SPA'S
Registered athletes will be mailed a membership card that gives them access to the Ironman Body Repair Shops. These pop-ups will be high tech spas, exclusively accessible by Ironman athletes, because Ironman understands that when you train hard, your body is going to need help bouncing back.