Betsy Agosta
Art Director
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POC Helmets

Insight: As a cyclist, crashes are bound to happen.

Concept: Live to brag about it.

 

POC Helmets

No matter how careful of a biker you are, you are bound to crash every once in a while.
We're targeting people who understand an unpredictable ride the most: urban bike commuters.

When you survive a crash, you get to brag about it.

 

Print

 

handmade type

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trade-in program

Trade in damaged helmets and receive POC stickers for your new helmet.

 

Strava App Extension

Safety plug-in on the Strava cycling app that can detect impacts

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