Betsy Agosta
Art Director

POC Helmets

Insight: As a cyclist, crashes are bound to happen.

Concept: Live to brag about it.


POC Helmets

No matter how careful of a biker you are, you are bound to crash every once in a while.
We're targeting people who understand an unpredictable ride the most: urban bike commuters.

When you survive a crash, you get to brag about it.




handmade type


trade-in program

Trade in damaged helmets and receive POC stickers for your new helmet.


Strava App Extension

Safety plug-in on the Strava cycling app that can detect impacts