Prince Edward Island
Prince Edward Island is the Canadian province located north of New York.
We are targeting stressed, overworked New Yorkers to remind them that sometimes you need a break.
A remote getaway is calling.
Messages from the island
Bottles will be scattered throughout New York, calling people to the peace of the island.
An OOH phone that is programmed to ring and play sounds of the island.
The sound playing on the phone: